Location
Ephemera 2025 will be displayed along The Strand in Townsville, Australia. The Strand is a 2.2km world-class beachfront open space custom-built for enjoyment. This iconic beachfront forms part of a 10.9km stretch of palm tree lined bike and walkway paths, safe swimming beaches, picturesque picnic spots, playgrounds, exercise stations, a water park and restaurants and bars with spectacular water views.
Visitors can enjoy the free family fun of The Strand Water Park, fish off the pier, choose to get active with a leisurely walk, an invigorating run, or a scenic cycling adventure, or simply laze on the beach and enjoy the million-dollar views of Magnetic Island. The Strand offers the best of all worlds.
For avid photographers and nature enthusiasts, The Strand is a haven for capturing unforgettable moments. With its awe-inspiring sunsets, shimmering blue waters, and the distant Magnetic Island as a backdrop, this is a photographer's paradise, offering endless opportunities for breathtaking shots.
Ephemera 2025 Mascot
We are thrilled to reveal the name of the Ephemera 2025 mascot.
Introducing… Ollie!
This little creature is an Olive-backed Sunbird, a bird local to much of Queensland’s coast.
The Ephemera mascot was influenced by Selwyn Johnson’s artwork, Aranda, 2024.
Ollie was a standout name submitted numerous times by our amazing community. Thank you to everyone who shared their creative ideas and helped name this mascot.
Stay tuned as Ollie joins us on exciting adventures leading up to Ephemera 2025.
Selwyn Johnson has lived in Townsville his whole life and is a proud Aboriginal artist. He is a Traditional Owner of Townsville and Magnetic Island, the Wulgurukaba People, (Wulgurukaba meaning “canoe people”).
The Wulgurukaba People call their Country Gurambilbarra (Townsville), and Yunbenun (Magnetic Island). The artworks Selwyn Johnson creates draw heavily from his cultural identity.
